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Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.
Series of ads displayed during the users visit to a Web site. It is not directly measurable today, but inferred from the measurement of ads called for display on the users computer.
A notarised statement from a broadcast station that confirms the commercial actually ran at the time shown on the station's invoice.
A regional/local TV broadcast station bound by a contractual relationship with one or more networks to carry an agreed quantity of network-originated programmes and commercial announcements in parts of the schedule allocated for network programming.
In some countries with large commercial MATV networks, MATV may be included under cable reception.
Company or other organisation purchasing commercial airtime on television for promotional purposes.
An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.
Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.
The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.
Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.