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Yes, you connect through your social media accounts, but your potential partners are matched to you by mutual interests.A team of psychologists create questions to make sure you’re paired with people of similar priorities and personalities, you are only shown six compatible suggestions a day, and you get curated date ideas which are tailored to users based on common likes. Your individuality matters UK Dating Award event organiser Charly Lester said, ‘The thing I love so much about working in the dating industry is that it’s constantly evolving.You can see this reflected both in the way traditional dating sites like and Guardian Soulmates have developed the apps that accompany their websites, and also in the start-ups.For example True View, which won the Innovation in Dating Award uses status updates – like Facebook. We’re all different, and the industry now recognises that.Last night I had the absolute pleasure of attending the UK Dating Awards 2015.After months of judging, it was thrilling to see the best of the UK dating industry recognised for their achievements.Seriously, this niche thing is a real focus (excuse me while I create my account). Catfish and time wasters could be a thing of the past After scooping three awards in 2014, Lovestruck maintained their Online Dating Brand win again this year.
The logic behind such sites is inexorable – if you can order goods and services and book holidays online, why should you not look for a partner?Check out the full list of winners here and congratulations to you all, well deserved and here’s looking forward to another year of amazing dating!Last Thursday, I went to this year’s UK Dating Awards as a finalist in the Dating Writer of the Year category.In recent years Tinder has had a massive effect on the industry, and you can see that reflected in the way people date.
People are busy and want the speed of using an app, but they still want the detail of traditional dating sites.If I had £1 for every time I wanted to throw a bucket of water over a date to make them stop talking… Looking for love doesn’t have to be restricted to your sofa If you’re fed up with trawling through profiles looking for someone to love you whilst sat on your sofa, UPdates will whisk you away to an unforgettable location (by private jet, no less) where you will holiday with fellow singletons.